What role does licensing play in Panini's business?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Licensing is fundamental. Relationships with organizations like FIFA allow Panini to create official products that fans trust. These agreements require significant investment, but they also help deliver authenticity and quality that collectors expect.
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