What is the two column approach to identifying contrarian takes?
Replied byCaleb Ralston
Founder & CEO at Ralston
Niche: Marketing
Revenue: $10K–$50K/mo
Location: Bellingham, Washington, USA
Started: 2024
Draw a line down a page. On the left side, list everything said in your industry that you disagree with. On the right side, write down what you actually believe or do differently. These are your contrarian takes. Sharing these takes separates you from competitors who are just repeating generic advice.
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