How do you use AI personally for strategic decisions?

Tobi Lütke
Replied byTobi Lütke

Founder & CEO at Shopify

Niche: Technology
Revenue: Not Publicly Disclosed /month
Location: Ottawa, Ontario, Canada
Started: 2006

I have an AI chief of staff that orchestrates everything for me. When I need to examine a complex decision, I spin up what I call a high council of sub-agents, each assigned a different role, such as data analyst, business strategist, or engineering lead. I run those against multiple frontier models, randomize the synthesis step, and then have the final output read aloud to me as an audio message during my morning gym session. You can spend about 15 to 20 dollars on tokens and get in half an hour what a team might otherwise take a month to produce.

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