How does evolutionary biology explain our natural tendency to focus on the negative?
Replied byAdrian Gore
Founder & Group CEO at Discovery Group
Niche: Health & Wellness
Revenue: Approx. 400 Million/month
Location: Sandton, Gauteng, South Africa
Started: 1992
We evolved on the savannas two million years ago under constant threat of scarcity and predators. The ancestors who survived were the ones who constantly looked around corners for danger. We inherited this primitive coding, meaning we naturally focus on threat detection and negative inputs over opportunities.
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