How does starting a business during difficult economic times compare to starting in frothy times?
Replied byAdrian Gore
Founder & Group CEO at Discovery Group
Niche: Health & Wellness
Revenue: Approx. 400 Million/month
Location: Sandton, Gauteng, South Africa
Started: 1992
It is actually much easier to start a business in difficult times. When the economy is down, opportunities are wide open and asset prices are cheap because most people are paralyzed by negativity. Starting in frothy, overly optimistic times is much harder due to intense competition and high prices.
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