How does focused urgency help business leaders prevent wasting their peak career years?

Adrian Gore
Replied byAdrian Gore

Founder & Group CEO at Discovery Group

Niche: Health & Wellness
Revenue: Approx. 400 Million/month
Location: Sandton, Gauteng, South Africa
Started: 1992

Creating urgency is about understanding that time is finite. Most people waste their potential because they assume they have forever to build a business or write a book. I use time-based deadlines, like public product launches, to force my teams to make critical decisions and execute quickly.

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