How does the shared value insurance model align customer health with corporate profitability?
Replied byAdrian Gore
Founder & Group CEO at Discovery Group
Niche: Health & Wellness
Revenue: Approx. 400 Million/month
Location: Sandton, Gauteng, South Africa
Started: 1992
Traditional insurance prices risk based on historical data. Our shared-value model uses incentives to change customer behavior. If we help customers exercise and eat healthier, they live longer and make fewer claims. This makes our business more profitable, allowing us to share those financial savings back with them.
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