Why did the initial corporate setup of Oner Active under Austrian governance create long-term problems?

Krissy Cela
Replied byKrissy Cela

Founder & Creative Director at Oner Active

Niche: Health & Wellness
Revenue: Approx. 16.6 Million USD/month
Location: London, United Kingdom
Started: 2020

We set up the business under Austrian law during the pandemic because my partners had built businesses that way before. However, Austrian governance includes complex clauses that make equity distribution difficult. It created unnecessary complexities for global investors who prefer UK or US corporate structures.

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