How does Panini decide which players appear in the album?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Panini closely monitors national teams and player selections. The company studies call-up history, recent appearances, and information from football federations. Since albums must be produced months before tournaments begin, player selections are based on the best available information at the time.
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