How does the Netflix recommendation algorithm differ from polarizing social media algorithms?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: Approx. 3.75 Billion USD/month
Location: Los Gatos, California, United States
Started: 1997
We do not use our algorithm to trick you into clicking play or to reinforce political biases. Our goal is to match you with stories you will genuinely love, even if they are in a language or genre you have never watched before. It is about expanding tastes, not narrowing them.
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