How has adding strong food and beverage changed the way you think about the theater business?
Replied byGreg Marcus
President & CEO, The Marcus Corporation at The Marcus Corporation
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
We still depend on attendance, but now we think about getting a bigger share of the night out. Our restaurant experience helped us make simple things like burgers and pizza really good. We are not doing fancy steaks in the theaters, just great casual food. That turns a movie from just a show into a full evening.
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