How has the rapid normalization of AI voiceovers and visual generation changed consumer expectations of quality?
Founder & CEO at Pictory
Six or seven years ago, hiring professional voiceover talent was an expensive and time-consuming process. Today, realistic synthetic voices are accessible at minimal cost, and audiences take that technological breakthrough completely for granted. As basic generative capabilities become commoditized, consumer expectations rise. High-quality production values are now the baseline, meaning creators must differentiate through narrative clarity, relevance, and unique perspectives.
This answer is part of a full interview with Vikram Chalana, Founder & CEO at Pictory.
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