How is Ather managing surging consumer demand and lengthy waiting periods?

Tarun Mehta
Replied byTarun Mehta

Co-Founder & CEO at Ather Energy

Niche: Production
Revenue: Approx. USD 22 Million/month
Location: Bengaluru, Karnataka, India
Started: 2013

With customer waiting periods stretching to several months in key regional markets, we have optimized our Hosur manufacturing facility to operate exclusively for core vehicle assembly by relocating component warehousing and storage offsite. This process efficiency has expanded plant capacity toward forty-two thousand units monthly while pausing aggressive retail showroom expansion until vehicle supply balances demand.

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