Is there such a thing as collecting too much customer feedback?
Founder & CEO at Superhuman
You can drown in it, but you cannot really talk to your customers too much. In the early years of Superhuman I sent every person who joined the wait list a personal email with two questions: what are you using today and what do you hate about it? Then I would just try to keep the email conversation going as long as possible. After five or six exchanges you develop a real emotional connection with someone around a problem they care deeply about. It is a remarkably scalable way to interview users.
This answer is part of a full interview with Rahul Vohra, Founder & CEO at Superhuman.
Found this insight valuable? Share it with your network to help others learn from Rahul Vohra's experience.
Cite This Answer
Use this answer in your research, article, or academic work