Is there such a thing as collecting too much customer feedback?

Rahul Vohra
Replied byRahul Vohra

Founder & CEO at Superhuman

Niche: AI
Revenue: Approx. USD 30 Million/month
Location: San Francisco, California, United States
Started: 2009

You can drown in it, but you cannot really talk to your customers too much. In the early years of Superhuman I sent every person who joined the wait list a personal email with two questions: what are you using today and what do you hate about it? Then I would just try to keep the email conversation going as long as possible. After five or six exchanges you develop a real emotional connection with someone around a problem they care deeply about. It is a remarkably scalable way to interview users.

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