What advice do you offer founders attempting to scale a premium subscription business in a downturn?
Replied byRahul Vohra
Founder & CEO at Superhuman
Niche: SaaS
Revenue: Approx. USD 30 Million/month
Location: San Francisco, California, United States
Started: 2009
Double down on your absolute best, most passionate customers and relentlessly solve their deepest pain points. Resisting the temptation to broaden your positioning to please lukewarm users is critical; sustainable pricing power comes from being irreplaceable to a focused target demographic.
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