What did rebranding teach you about product and messaging?
Replied byAnt Wilson
Co-founder & CTO at Supabase
Niche: Technology, SaaS, AI
Revenue: $500K–$1M/month
Location: Singapore
Started: 2019
Messaging matters. Our site once said “real time Postgres” and nobody cared. We changed to “open source Firebase alternative” and it was day and night. Same product, better words.
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