What did rebranding teach you about product and messaging?
Replied byAnt Wilson
Co-founder & CTO at Supabase
Niche: Technology, SaaS, AI
Revenue: $500K–$1M/month
Location: Singapore
Started: 2019
Messaging matters. Our site once said “real time Postgres” and nobody cared. We changed to “open source Firebase alternative” and it was day and night. Same product, better words.
0
From the Full Interview
This answer is part of a full interview with Ant Wilson, Co-founder & CTO at Supabase.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Ant Wilson's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
No related answers found.