What guiding principle has sustained your decade-long leadership of Microsoft through historic market shifts?
Replied bySatya Nadella
Chairman & CEO, Microsoft at Microsoft
Niche: Technology
Revenue: Approx. USD 20 Billion/month
Location: Redmond, Washington, United States
Started: 1975
Always seek to discover the unmet, unarticulated needs of customers and solve them with distinctive technology that creates surplus value for the broader ecosystem. Platforms only endure when the partners, developers, and customers building on top of them capture far more value than the platform creator extracts.
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