What is LillyDirect and why did you decide to build it?
Replied byDave Ricks
Chair & CEO at Eli Lilly and Company
Niche: Pharmaceuticals, AI, Health & Wellness
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier
LillyDirect is a digital path that combines online prescribing partners, pharmacy services, and support programs. It is not meant to replace doctors or local pharmacies, but to make it easier for people to start and stay on therapy, especially in areas like obesity. It also shows us where access friction lives so we can fix it.
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This answer is part of a full interview with Dave Ricks, Chair & CEO at Eli Lilly and Company.
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