What led to the decision to increase the sugar content in your initial formulation?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
I was highly focused on health and did not want to add sugar, which led to big fights with my husband. He secretly added cane sugar to our samples at Expo West to make them taste like real soda. The reception was so positive that I realized five grams of sugar was a healthy, mass-market compromise.
0
From the Full Interview
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Allison Ellsworth's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
Did your childhood environment play a role in fostering your entrepreneurial drive?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What inspired you to begin formulating a prebiotic beverage in your kitchen?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What is your long-term vision?
By Dave Mondragon
Retail
/mo
What role does training play in your company?
By Paul Guyett
Retail
$1M+/mo
What did you learn from the farmers market feedback loops for early flavor testing?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
How did your experience in the oil and gas industry help prepare you for entrepreneurship?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What is a black ops budget, and how do you use it to move at the speed of culture?
By Allison Ellsworth
Retail
Approx. $42 Million/mo