What led to the decision to increase the sugar content in your initial formulation?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
I was highly focused on health and did not want to add sugar, which led to big fights with my husband. He secretly added cane sugar to our samples at Expo West to make them taste like real soda. The reception was so positive that I realized five grams of sugar was a healthy, mass-market compromise.
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