What pricing philosophy allowed you to grow company earnings past one million annually?
Founder & CEO at John Malecki Media
Early in my career, I underpriced my craftsmanship because I feared losing price-sensitive clients. I learned that competing on low price attracts demanding customers who appreciate craftsmanship least. We shifted toward premium bespoke positioning, charging professional rates that account for design complexity, premium joinery, and specialized finishes. High-ticket commissions coupled with digital educational blueprints allowed our revenue to surpass one million USD.
This answer is part of a full interview with John Malecki, Founder & CEO at John Malecki Media.
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