What role does clay modeling play in the age of digital design and supercomputers?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Clay models are quick to modify and allow us to evaluate surfaces in three dimensions under real sunlight. We cannot judge a vehicle's highlights and form language purely on a flat screen. Because releasing a design kickstarts two hundred million euros in tooling, we use clay to ensure visual perfection.
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