What segment is the R2 targeting, and why is this choice significant?
Replied byRJ Scaringe
Founder & CEO at Rivian
Niche: Technology
Revenue: Approx. $460 Million /month
Location: Irvine, California, United States
Started: 2009
The R2 targets the five-passenger SUV segment, which represents half of the U.S. vehicle demand. Priced around fifty thousand dollars, the R2 will significantly grow our volumes, representing an order of magnitude increase in revenue.
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