What was the biggest innovation you brought to 7-Eleven?
Replied byJim Keyes
Former CEO of 7-Eleven and Blockbuster at 7-Eleven
Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: Dallas, Texas, USA
Started: 1927
One of the biggest innovations was introducing gasoline as a convenience item at 7-Eleven. They had just acquired an oil company, and I helped them add gasoline to their stores, which made them even more convenient for customers.
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