Why do you think 7-Eleven became such a successful brand globally?

Jim Keyes
Replied byJim Keyes

Former CEO of 7-Eleven and Blockbuster at 7-Eleven

Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: Dallas, Texas, USA
Started: 1927

7-Eleven's success comes from its ability to adapt. It started as an ice house, but as refrigerators became common, they pivoted into the convenience store business. They listened to their customers and created a model that was focused on convenience, which is what people wanted.

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