How did 7-Eleven start as a business?
Replied byJim Keyes
Former CEO of 7-Eleven and Blockbuster at 7-Eleven
Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: Dallas, Texas, USA
Started: 1927
7-Eleven started in 1927 as Southland Ice Company, selling blocks of ice to keep people's iceboxes cold. But with the invention of refrigeration, they saw that their core business was no longer needed. So, they started selling bread, milk, and other goods instead, which led them to become a convenience store.
0
From the Full Interview
This answer is part of a full interview with Jim Keyes, Former CEO of 7-Eleven and Blockbuster at 7-Eleven.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Jim Keyes's experience.
Related Answers
No related answers found.