How important is understanding other cultures in business?
Replied byJim Keyes
Former CEO of 7-Eleven and Blockbuster at 7-Eleven
Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: USA
Started: 1927
It's huge. That's where a lot of innovation comes from. The more you understand other cultures and can communicate there, the more opportunities you find. I even wrote a chapter in my book about it called Cultural Literacy.
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