Can you tell us about a key lesson you learned from your time at 7-Eleven?

Jim Keyes
Replied byJim Keyes

Former CEO of 7-Eleven and Blockbuster at 7-Eleven

Niche: Retail, eCommerce, Production, Marketing
Revenue: $100K–$500K/month
Location: USA
Started: 1927

One of the biggest lessons I learned was the importance of adaptability. 7-Eleven had to pivot when refrigeration took over the ice business. The ability to change with the times and listen to customer needs is crucial in business.

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