What was the purpose statement at WD-40, and how did it guide decisions beyond selling product?
Replied byGarry Ridge
Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier
Our purpose was to create positive lasting memories solving problems in factories, homes, and workshops worldwide. It is about the experience people have with us, not cans and nozzles. It guided how we treated customers, each other, and investors—money keeps the tribe alive, but the real work is solving problems and creating memories.
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