What was the purpose statement at WD-40, and how did it guide decisions beyond selling product?
Replied byGarry Ridge
Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
Our purpose was to create positive lasting memories solving problems in factories, homes, and workshops worldwide. It is about the experience people have with us, not cans and nozzles. It guided how we treated customers, each other, and investors money keeps the tribe alive, but the real work is solving problems and creating memories.
0
From the Full Interview
This answer is part of a full interview with Garry Ridge, Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Garry Ridge's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
What role does training play in your company?
By Paul Guyett
Retail
$1M+/mo
How important is industry knowledge to your business?
By Paul Guyett
Retail
$1M+/mo
Why did you decide to create your own brands?
By Paul Guyett
Retail
$1M+/mo
How do you approach quality versus cost decisions?
By Paul Guyett
Retail
$1M+/mo
What does the phrase "every hide has a story" mean to you?
By Paul Guyett
Retail
$1M+/mo
Can you tell us how the business started and what that means to you today?
By Paul Guyett
Retail
$1M+/mo
How has the business evolved over the years?
By Paul Guyett
Retail
$1M+/mo