What’s the ‘secret’ behind getting attention with new IPs?

Replied byPatrick Soderlund

Founder & CEO at Embark Studios

Niche: Technology, Gaming

Revenue: N/A/month

Location: N/A

Started: 2018

Don’t be complacent. Bring meaningful innovation so people have a reason to break away from what they already play. Make it accessible yet deep. That’s what got The Finals and Arc Raiders noticed.

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This answer is part of a full interview with Patrick Soderlund, Founder & CEO at Embark Studios.

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What’s the ‘secret’ behind getting attention with new IPs?

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