What's your best way to get new clients ads, outreach, or referrals?

For me, SEO is king. It brings in long-term results and also increases the value of your domain turning it into a real asset. That's huge if you ever want to sell the business or flip the site. I also use content marketing, like YouTube Shorts, and email campaigns. I used to rely on paid ads, but now I focus almost entirely on SEO.