Why did your attempt to build quick-delivery fulfillment centers face merchant resistance?
Replied bySaahil Goel
Co-founder & CEO at Shiprocket
Niche: eCommerce
Revenue: Approx. $16 Million/month
Location: Gurugram, Haryana, India
Started: 2012
We built fulfillment hubs to offer cheap two-day delivery, expecting merchants to outsource warehousing. Instead, many merchants refused because they owned their warehouse space and staff, meaning their physical storage cost was effectively zero. We had to adapt to their existing setups.
0
From the Full Interview
This answer is part of a full interview with Saahil Goel, Co-founder & CEO at Shiprocket.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Saahil Goel's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How did you approach early validation for your business idea?
By Saahil Goel
eCommerce
Approx. $16 Million/mo
How did you launch your first product without any proprietary code?
By Saahil Goel
eCommerce
Approx. $16 Million/mo
Who were your very first customers and how did they help you research?
By Saahil Goel
eCommerce
Approx. $16 Million/mo
What systemic infrastructure gaps did you have to build from scratch?
By Saahil Goel
eCommerce
Approx. $16 Million/mo
What did your pivot from a store builder to a logistics platform teach you about operations?
By Saahil Goel
eCommerce
Approx. $16 Million/mo
How would you build a one hundred crore business in three months with only ten thousand rupees?
By Saahil Goel
eCommerce
Approx. $16 Million/mo
How can a B2B startup pitch custom pricing models to Indian merchant partners?
By Saahil Goel
eCommerce
Approx. $16 Million/mo