Why do large companies struggle with innovation?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
In many organizations, departments like finance, compliance, procurement, and HR have the power to stop new ideas. They are rewarded for avoiding mistakes and reducing costs but are rarely held accountable for missed opportunities. This creates a culture that discourages experimentation and long-term thinking.
0
From the Full Interview
This answer is part of a full interview with Rory Sutherland, Vice Chairman at Ogilvy UK.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Rory Sutherland's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How does Meta compare with Google for advertisers?
By George Hawwa
Marketing
/mo
What is one mistake companies make when measuring performance?
By Rory Sutherland
Marketing
Estimated $2B+ USD/mo
What challenges come with managing such high demand?
By Raúl Vallecillo
Marketing
$1M+/mo
How do you deal with fear of failure?
By Morgan DeBaun
Marketing
$633 million/mo
Have you ever burned out? How did you deal with it?
By Morgan DeBaun
Marketing
$633 million/mo
What was the main message of your presentation at the conference?
By George Hawwa
Marketing
/mo
What is hyperlocal advertising?
By George Hawwa
Marketing
/mo