Why do large companies struggle with innovation?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
In many organizations, departments like finance, compliance, procurement, and HR have the power to stop new ideas. They are rewarded for avoiding mistakes and reducing costs but are rarely held accountable for missed opportunities. This creates a culture that discourages experimentation and long-term thinking.
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