What is one mistake companies make when measuring performance?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
Many organizations focus too heavily on individual performance metrics. I believe businesses should measure teams more than individuals. Teams naturally balance different strengths and skills, while excessive measurement often encourages people to optimize metrics instead of delivering meaningful results.
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