Why is optimizing for virality rather than sales a mistake for business owners?
Replied byCaleb Ralston
Founder & CEO at Ralston
Niche: Marketing
Revenue: Not Publicly Disclosed/month
Location: Bellingham, Washington, United States
Started: 2024
Optimizing for virality forces you to adopt behaviors that do not lead to sales. You end up posting random trends or lifestyle content that confuses your target demographic. Instead of focusing on getting broad attention, you should focus on delivering value and building trust with your ideal customers.
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