Why do you believe interfaces matter so much?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
The way information is presented changes how people behave. A small change in interface design can dramatically affect decisions, purchases, and habits. Businesses often underestimate how much customer behavior is shaped by the environment in which choices are presented.
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