Why do you push so hard for new founders to focus on revenue first?

Neil Patel
Replied byNeil Patel

Co-founder, NP Digital at NP Digital

Niche: AI, Marketing, Agencies
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier

Revenue solves a lot of problems. I see people spend months building decks, logos, and complex plans. Then three months later they still have zero dollars coming in. At some point they need a job. If you focus on closing revenue first, even small deals, you keep the business alive, learn from real customers, and earn the right to think bigger.

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