Why does the future of Indian e-commerce lie in micro-niches and regional brands?
Replied bySaahil Goel
Co-founder & CEO at Shiprocket
Niche: eCommerce
Revenue: Approx. $16 Million/month
Location: Gurugram, Haryana, India
Started: 2012
India is actually ten thousand heterogeneous micro-markets, not one homogeneous block. As our per capita gross domestic product approaches five thousand USD, discretionary spending will inflect. This will drive premiumization and massive demand for regional foods, cosmetics, and specialty goods.
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