Why is building consumer empathy essential when expanding into international markets?
Replied byTarun Mehta
Co-Founder & CEO at Ather Energy
Niche: Production
Revenue: Approx. USD 22 Million/month
Location: Bengaluru, Karnataka, India
Started: 2013
Ather succeeds by designing products that our internal engineering and leadership teams would personally use daily. Entering international markets requires assembling dedicated regional teams who genuinely understand unique local road environments and cultural commuting habits rather than simply shipping standard shipping containers overseas.
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