Why is e-commerce logistics fundamentally a ninety percent service level agreement business?

Saahil Goel
Replied bySaahil Goel

Co-founder & CEO at Shiprocket

Niche: eCommerce
Revenue: Approx. $16 Million/month
Location: Gurugram, Haryana, India
Started: 2012

Unlike software systems that guarantee high uptime, logistics operates in the physical world. Weather, road closures, and delivery issues mean you will inevitably fail on ten percent of shipments. You must educate customers to expect this and manage the fallout.

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