Why is YouTube Premium such an important product?
Replied byNeal Mohan
CEO at YouTube
Niche: Technology
Revenue: Approximately $4.5 Billion USD/month
Location: San Bruno, California, USA
Started: 2005
Consumers want choice. Advertising remains the primary way we support creators, but many users prefer an uninterrupted experience. Premium gives them that option while also creating another revenue stream that can be shared across the creator ecosystem.
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