You adapted Simon Sinek’s culture formula to “values plus behavior times consistency.” Why is consistency so important?
Replied byGarry Ridge
Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier
Culture equals values plus behavior times consistency. Many firms have values and brief good behavior, then drop it. Culture is not fairy dust; you must live values daily, especially when hard. Ignore bad behavior and the structure collapses. Consistency tells people this is real, not posters.
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This answer is part of a full interview with Garry Ridge, Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company.
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