You bet the whole startup on YouTube ads. What did that teach you about taking risk?
Replied byEric Siu
Founder & CEO, Leveling Up at Leveling Up
Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2014
At that startup I basically bet the entire company on YouTube ads. It was aggressive, but the numbers made sense and we went all in. That experience taught me that focused, calculated risk can change the trajectory of a business. You cannot tiptoe your way to big outcomes. You have to pick a lane and commit.
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