You have a saying: “The valley is the value.” What does that mean?
Replied byHayes Barnard
Founder & CEO at GoodLeap
Niche: Finance, Technology
Revenue: $1M+/month
Location: USA
Started: 2010
Every company faces a crushing valley—policy changes, interest rates, tariffs, whatever. Most people quit in that valley. But if you stick through it, that’s where the real value is created. The competition dies, and you come out stronger, with muscles you didn’t have before.
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