You have a strong view on people versus processes. Can you explain it?
Replied byDeepak Shukla
Founder & CEO, Pearl Lemon Group at Pearl Lemon Group
Niche: Agencies, Marketing, SEO
Revenue: $100K–$500K/month
Location: Italy
Started: 2016
People like to talk about processes, but the world is so fluid that processes keep changing. In my experience, your process lives and dies by the quality of your people. Someone really good does not need a huge process. You can just say, “Go out and promote this,” and they will figure it out. So I always prioritize great people first.
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