You talk a lot about 'edge' and picking a niche. How should founders think about that?
Replied byNeil Patel
Co-founder, NP Digital at NP Digital
Niche: AI, Marketing, Agencies
Revenue: $1M+/month
Location: USA
Started: 2015 or
Your edge is what you are naturally better at. For me it was marketing. If you try to win in a space where you have no edge, the game gets harder. I tell people to start where they already understand the customer or the problem. Pick a niche you can actually sell into, then expand out once you get traction.
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