You talk a lot about 'edge' and picking a niche. How should founders think about that?
Replied byNeil Patel
Co-founder, NP Digital at NP Digital
Niche: AI, Marketing, Agencies
Revenue: $1M+/month
Location: USA
Started: 2015 or
Your edge is what you are naturally better at. For me it was marketing. If you try to win in a space where you have no edge, the game gets harder. I tell people to start where they already understand the customer or the problem. Pick a niche you can actually sell into, then expand out once you get traction.
0
From the Full Interview
This answer is part of a full interview with Neil Patel, Co-founder, NP Digital at NP Digital.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Neil Patel's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
Did your childhood environment play a role in fostering your entrepreneurial drive?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What inspired you to begin formulating a prebiotic beverage in your kitchen?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
How did your experience in the oil and gas industry help prepare you for entrepreneurship?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What led to the decision to increase the sugar content in your initial formulation?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
Why did you decide to issue equity shares to every single employee at the company?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What is your long-term vision?
By Dave Mondragon
Retail
/mo
How important is industry knowledge to your business?
By Paul Guyett
Retail
$1M+/mo