Do you target service keywords or problem-based ones?

Luca Martini
Replied byLuca Martini

Founder & CEO at Lenostube

Niche: Marketing, Agencies, SEO, eCommerce, Production
Revenue: $10K–$50K/month
Location: Italy
Started: 2015

Service keywords are the most valuable. In my niche, just one click from a service-related term can be worth close to $2. But they're highly competitive. That's why I also target problem-based keywords and blog-style content. They bring in traffic too, but the conversion rate is way lower.

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