During COVID you found engagement and optimism actually went up. What did your people tell you?

Garry Ridge
Replied byGarry Ridge

Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company

Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier

In early 2021 a pulse survey showed higher excitement about the company's future. I thought it was wrong. People said they felt safe seeing friends laid off elsewhere while believing our tribe would look after them. It was a proud moment proving the culture was real.

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