How did you handle The Finals’ early success and then the rapid drop in players?

Replied byPatrick Soderlund

Founder & CEO at Embark Studios

Niche: Technology, Gaming

Revenue: N/A/month

Location: N/A

Started: 2018

We launched strong over 20 million downloads fast and then on January 7 the curve started falling quickly. There was no single fix. We went back to players, mined the data, improved onboarding, content, and UI/HUD, and kept iterating.

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How did you handle The Finals’ early success and then the rapid drop in players?

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