How do you explain the shift from classic SEO to what you call AEO?
Replied byDharmesh Shah
Co-founder & CTO, HubSpot at HubSpot
Niche: SaaS, Marketing, AI, Technology
Revenue: $1M+/month
Location: USA
Started: 2015 or
SEO was about ranking in Google’s ten blue links. Now people ask ChatGPT or other AI tools and get an answer, not a list. AEO is answer engine optimization. Instead of only thinking about keywords and titles, you think in questions and structured answers so the model can trust and reuse your content inside its replies.
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