How do you personally manage risk so you can play bold with Leveling Up but not blow up?
Replied byEric Siu
Founder & CEO, Leveling Up at Leveling Up
Niche: Agencies, Marketing
Revenue: $500K–$1M/month
Location: USA
Started: 2014
I say I have high risk tolerance, but I am not reckless. I never bet the house. I like the idea of one-way versus two-way doors from Amazon. Most decisions at Leveling Up are reversible, so you can move fast. I am happy to break a few eggs as long as I still have plenty of eggs in the bank if something fails.
0
From the Full Interview
This answer is part of a full interview with Eric Siu, Founder & CEO, Leveling Up at Leveling Up.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Eric Siu's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How does public visibility on social media affect your personal life?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo
How would you describe the actual creative process behind developing a product from an initial spark in your head to getting it on the shelf?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
You have described yourself as a footwear guy rather than just a sneaker guy. What is the distinction and why does it matter?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
Who is the Kith customer and how do you think through the brand's audience?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
How would you define the distinction between taste and style, and why is it important for building a lasting brand?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
You cover an enormous range of product, from Kith Treats cereal collabs to Giorgio Armani. How do you hold all of that together without the brand feeling fragmented?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
You have been the fit model for your own product for over 13 years. Why is fitting the product on yourself so important?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo